Influences of customer preference development on the effectiveness of recommendation strategies
Year of publication: |
2009
|
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Authors: | Kwon, Kwiseok ; Cho, Jinhyung ; Park, Yongtae |
Published in: |
Electronic commerce research and applications. - Amsterdam [u.a.] : Elsevier, ISSN 1567-4223, ZDB-ID 2539019-3. - Vol. 8.2009, 1/6, p. 263-275
|
Subject: | Konsumentenverhalten | Consumer behaviour | Präferenztheorie | Theory of preferences | Personalisierung | Personalization | Agentenbasierte Modellierung | Agent-based modeling |
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