Influences of the spokes-character on brand equity antecedents
En-Chi Chang
| Year of publication: |
2014
|
|---|---|
| Authors: | Chang, En Chi |
| Published in: |
Asia Pacific journal of marketing and logistics. - Bingley : Emerald Group Publishing Limited, ISSN 1355-5855, ZDB-ID 1174740-7. - Vol. 26.2014, 3, p. 494-515
|
| Subject: | Advertising | Brand management | Consumer behaviour | Marketing communications | Marketing in China | Retail management | Markenführung | China | Konsumentenverhalten | Marketingmanagement | Marketing management | Werbung | Markenimage | Brand image | Marketing | Einzelhandel | Retail trade | Handelsmanagement | Werbewirkung | Advertising effects |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010384978