Influences on Consumer Use of Word-of-Mouth Recommendation Sources
| Year of publication: |
1997
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|---|---|
| Authors: | Duhan, Dale F. ; Johnson, Scott D. ; Wilcox, James B. ; Harrell, Gilbert D. |
| Published in: |
Journal of the Academy of Marketing Science. - New York, NY : Springer Science + Business Media LLC, ISSN 0092-0703, ZDB-ID 11878654. - Vol. 25.1997, 4, p. 283-295
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