Influencing customer's purchase intentions through firm participation in online customer communities
Leslie Jordan Albert; Nitin Aggarwal; Timothy R. Hill
| Year of publication: |
2014
|
|---|---|
| Authors: | Albert, Leslie Jordan ; Aggarwal, Nitin ; Hill, Timothy R. |
| Published in: |
Electronic markets : the international journal on networked business. - Heidelberg : Springer, ISSN 1019-6781, ZDB-ID 1309988-7. - Vol. 24.2014, 4, p. 285-295
|
| Subject: | Forums | Online communities | Boundary spanning | Web 2.0 | Social marketing | Social Web | Social web | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing | Online-Handel | Online retailing | Social Marketing | Electronic Commerce | E-commerce | Virales Marketing | Viral marketing |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010459089