Influencing factors of online reviews : an empirical analysis of determinants of purchase intention
Marc-Julian Thomas, Bernd W. Wirtz and Jan C. Weyerer
| Year of publication: |
2019
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|---|---|
| Authors: | Thomas, Marc-Julian ; Wirtz, Bernd W. ; Weyerer, Jan C. |
| Published in: |
International journal of electronic business : IJEB. - Olney, Bucks. : Inderscience Enterprises, ISSN 1470-6067, ZDB-ID 2115996-8. - Vol. 15.2019, 1, p. 43-71
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| Subject: | online reviews | elaboration likelihood model | argument quality | peripheral cues | purchase intention | structural equation modelling | Konsumentenverhalten | Consumer behaviour | Strukturgleichungsmodell | Structural equation model | Online-Handel | Online retailing | Virales Marketing | Viral marketing | Online-Marketing | Internet marketing | Produktqualität | Product quality | Kaufentscheidung | Purchase decision | Dienstleistungsqualität | Service quality |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1504/IJEB.2019.099062 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012251164