Influencing VSN users' purchase intentions : the roles of flow, trust and eWOM
Marjan Mortazavi; Mohammad Rahim Esfidani; Ali Shaemi Barzoki
| Year of publication: |
2014
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|---|---|
| Authors: | Mortazavi, Marjan ; Esfidani, Mohammad Rahim ; Barzoki, Ali Shaemi |
| Published in: |
Journal of research in interactive marketing : interactive marketing and computer-mediated communication. - Bingley : Emerald, ISSN 2040-7122, ZDB-ID 2551662-0. - Vol. 8.2014, 2, p. 102-123
|
| Subject: | Virtual communities | Social networking sites | Consumer behavior | Viral Marketing | Consumer generated advertising | Word-of-mouth marketing | Social Web | Social web | Virales Marketing | Viral marketing | Konsumentenverhalten | Consumer behaviour | Online-Marketing | Internet marketing | Vertrauen | Confidence |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010387377