Influencing wine tourists' decision-making with VR : the impact of immersive experiences on their behavioural intentions
Nuno Sousa, Elisa Alén, Nieves Losada, Miguel Melo
| Year of publication: |
2024
|
|---|---|
| Authors: | Sousa, Nuno ; Alén, Elisa ; Losada, Nieves ; Melo, Miguel |
| Subject: | Behavioural intention | Tourism innovation | Tourism marketing | Virtual reality | Virtual wine tourism experience | Urlaubsverhalten | Holiday behaviour | Tourismus | Tourism | Virtuelle Realität | Weinbau | Wine industry | Tourismusmarketing | Wein | Wine | Tourismuswirtschaft | Tourism industry | Konsumentenverhalten | Consumer behaviour |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.tmp.2024.101235 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015077137