Informal interorganizational business relationships and customer loyalty : Comparing Guanxi, Yongo, and Wasta
Man Zhang, Janet L. Hartley, Faten Baddar AL-Husan, Fawaz Baddar ALHussan
| Year of publication: |
2021
|
|---|---|
| Authors: | Zhang, Man ; Hartley, Janet L. ; Al-Husan, Faten Baddar ; AlHussan, Fawaz Baddar |
| Published in: |
International business review : the official journal of the European International Business Academy. - Amsterdam [u.a.] : Elsevier, ISSN 0969-5931, ZDB-ID 1164338-9. - Vol. 30.2021, 3, p. 1-13
|
| Subject: | Customer loyalty | Guanxi | Interorganizational relationships | Wasta | Yongo | Soziales Netzwerk | Social network | Beziehungsmarketing | Relationship marketing | Unternehmensnetzwerk | Business network | Lieferantenmanagement | Supplier relationship management | Unternehmenskooperation | Inter-firm cooperation | China | Vertrauen | Confidence | B-to-B-Marketing | Business-to-business marketing | Taiwan | Kundenbindung | Customer retention |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.ibusrev.2021.101805 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012506569