Information Accessibility as a Moderator of Judgments: The Role of Content versus Retrieval Ease
| Year of publication: |
2005
|
|---|---|
| Authors: | Tybout, Alice M. ; Sternthal, Brian ; Malaviya, Prashant ; Bakamitsos, Georgios A. ; Park, Se-Bum |
| Published in: |
Journal of consumer research : JCR ; an interdisciplinary bimonthly. - Chicago, Ill : Univ. of Chicago Press, ISSN 0093-5301, ZDB-ID 1886861. - Vol. 32.2005, 1, p. 76-85
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