Information and communication technologies as a source of marketing innovations in retail-trends
Beata Reformat
| Year of publication: |
2016
|
|---|---|
| Authors: | Reformat, Beata |
| Published in: |
Journal of economics & management. - Katowice, ISSN 1732-1948, ZDB-ID 2175776-8. - Vol. 23.2016, 1, p. 45-53
|
| Subject: | retail | information and communication technologies | marketing innovations | Informationstechnik | Information technology | Innovation | IKT-Sektor | ICT industry |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011618745