Information and communication technology : a tool for increasing marketing efficiency
Sumant Kumar Tewari and Madhvendra Misra (Indian Institute Information Technology Allahabad (IIITA), Allahabad (UP), India)
| Year of publication: |
2015
|
|---|---|
| Authors: | Tewari, Sumant Kumar ; Misra, Madhvendra |
| Published in: |
International journal of information technology and management : IJITM. - Genève : Inderscience Enterprises, ISSN 1461-4111, ZDB-ID 2262721-2. - Vol. 14.2015, 2/3, p. 215-231
|
| Subject: | ICT | marketing efficiency | operational leadership | SEM | Informationstechnik | Information technology | Effizienzmarkthypothese | Efficient market hypothesis |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011527004