INFORMATION AND COMMUNICATION TECHNOLOGY PRACTICES AND HOTEL COMPETITIVENE

The competitiveness and performance of hotels depends on their innovation activity, that’s why managers have to focus on the necessity of implementing and integrating information and communication technologies in their businesses. The purpose of this paper is to compare the managerial practices focused on information and communication technology in two counties of Romania: Cluj and Braºov. This article presents the findings of a survey among 95 hotels and illustrates that, managers from Braºov, unlike those from Cluj, pay more attention to customer orientation. Thus, they have more opportunities to increase their performance and competitive advantage.