Information communication technologies and emerging business strategies

Shenja Van Der Graaf and Yuichi Washida

"This book explores new media such as online music stores, iPods, games, and digital TV and the way corporations are seeking innovative ways to (re)engage with their consumers in the digital era"--Provided by publisher

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Year of publication:	2007
Authors:	Graaf, Shenja van der ; Washida, Yuichi
Publisher:	Hershey, PA [u.a.] : Idea Group Pub. (an imprint of Idea Group Inc.)
Subject:	Informationstechnik \| Information technology \| Electronic Commerce \| E-commerce \| Kommunikationsmedien \| Communication media \| Welt \| World
Description of contents:	Table of Contents [gbv.de]
Published items:	15 hits in ECONIS - Online Catalogue of the ZBW

Extent:	XV, 316 S. Ill., graph. Darst.
Type of publication:	Book / Working Paper
Language:	English
Notes:	0608
ISBN:	1-59904-234-7 ; 1-59904-235-5 ; 1-59904-236-3 ; 1599042347
Source:	ECONIS - Online Catalogue of the ZBW

Persistent link: https://www.econbiz.de/10003304633