Information content in TV advertising : consumer policy implications of the growing supply of TV advertising in Europe
Preben Sepstrup
| Year of publication: |
1985
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|---|---|
| Authors: | Sepstrup, Preben |
| Published in: |
Journal of consumer policy : consumer issues in law, economics and behavioural sciences. - Dordrecht : Springer, ISSN 0168-7034, ZDB-ID 230313-9. - Vol. 8.1985, 3, p. 239-265
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| Subject: | Hörfunkwerbung | Radio advertising | Fernsehen | Television | Information | Deutschland | Germany | Europa | Europe |
| Type of publication: | Article |
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| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001007946