Information driven marketing decisions : development of strategic information systems
A. Coskun Samli
| Alternative title: | Information-driven marketing decisions |
|---|---|
| Year of publication: |
1996
|
| Authors: | Samli, A. Coskun |
| Publisher: |
Westport, Conn. [u.a.] : Quorum Books |
| Subject: | Marketing | Entscheidungsunterstützungssystem | Marketingforschung | Marketinginformationssystem |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XX, 196 S. : graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| ISBN: | 0-89930-976-3 |
| Source: |
Persistent link: https://www.econbiz.de/10004309463