Information format-option characteristics compatibility and the compromise effect
| Year of publication: |
2008
|
|---|---|
| Authors: | Chang, Chung-Chau ; Liu, Hsin-Hsien |
| Published in: |
Psychology & marketing. - New York, NY : Wiley, ISSN 0742-6046, ZDB-ID 2269338. - Vol. 25.2008, 9, p. 881-900
|