Information is useful, but knowledge is power! : loyalty programmes and how they can benefit retailers
Steve Worthington and Josh Fear
| Year of publication: |
2010
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|---|---|
| Authors: | Worthington, Steve ; Fear, Josh |
| Published in: |
European retail research. - Wiesbaden : Springer Gabler, ISSN 1867-8785, ZDB-ID 24649156. - Vol. 24.2010, 2, p. 69-91
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| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Language: | English |
| Source: |
Persistent link: https://www.econbiz.de/10009924854