Information Load, Cost-Benefit Assessment and Decision Strategy Variability
| Year of publication: |
1993
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|---|---|
| Authors: | Helgeson, James G. ; Ursic, Michael L. |
| Published in: |
Journal of the Academy of Marketing Science. - New York, NY : Springer Science + Business Media LLC, ISSN 0092-0703, ZDB-ID 11878654. - Vol. 21.1993, 1, p. 13-20
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