Information processing analysis of a stochastic model of brand choice
Luis Dominguez; Richard W. Olshavsky
| Year of publication: |
1981
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|---|---|
| Authors: | Dominguez, Luis ; Olshavsky, Richard W. |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 9.1981, 1, p. 39-48
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| Subject: | Markenartikel | Absatz und Verbrauch |
| Type of publication: | Article |
|---|---|
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003531539