Information processing analysis of a stochastic model of brand choice
| Year of publication: |
1981
|
|---|---|
| Authors: | Dominguez, Luis ; Olshavsky, Richard W. |
| Published in: |
Journal of Business Research. - Elsevier, ISSN 0148-2963. - Vol. 9.1981, 1, p. 39-48
|
| Publisher: |
Elsevier |