Information search and product returns across mobile and traditional online channels
| Year of publication: |
2022
|
|---|---|
| Authors: | Zhang, Yufei ; Voorhees, Clay M. ; Chen, Lin ; Chiang, Jeongwen ; Hult, G. Tomas M. ; Calantone, Roger J. |
| Published in: |
Journal of retailing. - New York, NY [u.a.] : Elsevier, ISSN 0022-4359, ZDB-ID 410802-4. - Vol. 98.2022, 2, p. 260-276
|
| Subject: | Channel use | Customer learning | E-commerce | E-tailer | Product returns | Smartphone | Online-Handel | Online retailing | Vertriebsweg | Distribution channel | Electronic Commerce | Konsumentenverhalten | Consumer behaviour | Informationsverhalten | Information behaviour | Mobiltelefon | Mobile phone | Beziehungsmarketing | Relationship marketing | Kundenservice | Customer service | Internet |
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