Information search behaviour among new car buyers : a two-step cluster analysis
S. M. Satish; Sivakumaran Bharadhwaj
| Year of publication: |
2010
|
|---|---|
| Authors: | Satish, S. M. ; Bharadhwaj, Sivakumaran |
| Published in: |
IIMB management review. - Bangalore : IIMB, ISSN 0970-3896, ZDB-ID 2413253-6. - Vol. 22.2010, 1/2, p. 5-15
|
| Subject: | Clusteranalyse | Cluster analysis | Informationsverhalten | Information behaviour | Kraftfahrzeug | Motor vehicle | Konsumentenverhalten | Consumer behaviour |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009126241