Information search behaviour among new car buyers : a two-step cluster analysis
S. M. Satish; Sivakumaran Bharadhwaj
| Year of publication: |
2010
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|---|---|
| Authors: | Satish, S. M. ; Bharadhwaj, Sivakumaran |
| Published in: |
IIMB management review. - Bangalore : IIMB, ZDB-ID 24132536. - Vol. 22.2010, 1/2, p. 5-15
|
| Type of publication: | Article |
|---|---|
| Language: | English |
| Source: |
Persistent link: https://www.econbiz.de/10009894386