Information search in complex industrial buying: Empirical evidence from Brazil
| Year of publication: |
2011
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|---|---|
| Authors: | Alejandro, Thomas Brashear ; Kowalkowski, Christian ; da Silva Freire Ritter, João Gustavo ; Marchetti, Renato Zancan ; Prado, Paulo Henrique |
| Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 1201244. - Vol. 40.2011, 1, p. 17-28
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