Information source credibility and job seekers' intention to apply : the mediating role of brands
Shiksha Gupta, Gordhan K. Saini
| Year of publication: |
2020
|
|---|---|
| Authors: | Gupta, Shiksha ; Saini, Gordhan K. |
| Published in: |
Global business review. - New Delhi [u.a.] : SAGE Publ., ISSN 0973-0664, ZDB-ID 2211884-6. - Vol. 21.2020, 3, p. 743-762
|
| Subject: | Information source credibility | intention to apply | product brand | employer brand | corporate brand | customer reviews | employee testimonials | corporate communication | Markenführung | Brand management | Firmenimage | Corporate reputation | Öffentlichkeitsarbeit | Public relations | Personalmarketing | HR marketing | Markenarchitektur | Brand architecture | Konsumentenverhalten | Consumer behaviour | Glaubwürdigkeit | Credibility |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1177/0972150918778910 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012259362