Information technology and performance in industrial business relationships : the mediating effect of business development
Year of publication: |
2017
|
---|---|
Authors: | Lindh, Cecilia ; Nordman, Emilia Rovira |
Published in: |
The journal of business & industrial marketing. - Bingley : Emerald Publishing Limited, ISSN 0885-8624, ZDB-ID 649550-3. - Vol. 32.2017, 7, p. 998-1008
|
Subject: | Information technology | Business development | Industrial marketing | Structural equation modelling | Business relationships | LISREL | Relationship performance | Informationstechnik | Lieferantenmanagement | Supplier relationship management | Strukturgleichungsmodell | Structural equation model | Unternehmenserfolg | Firm performance | B-to-B-Marketing | Business-to-business marketing | Industrie | Manufacturing industries | Beziehungsmarketing | Relationship marketing |
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