Information technology revolution and transition marketing strategies of political parties : analysis through AHP
Arpit Jain, Anil Kumar and Manoj Kumar Dash (Behavioural Economics Experiments and Analytics Laboratory, 213, D Block, ABV-Indian Institute of Information Technology and Management, Gwalior, Madhya Pradesh, India)
| Year of publication: |
2015
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|---|---|
| Authors: | Jain, Arpit ; Kumar, Anil ; Dash, Manoj Kumar |
| Published in: |
International journal of business information systems : IJBIS. - Olney, Bucks. : Inderscience Enterprises, ISSN 1746-0972, ZDB-ID 2193362-5. - Vol. 20.2015, 1, p. 71-94
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| Subject: | technology revolution | campaign | analytic hierarchy process | AHP | transition | social media | merchandising | AHP-Verfahren | AHP approach | Social Web | Social web | Informationstechnik | Information technology | Marketingmanagement | Marketing management | Politische Partei | Political party | Technischer Fortschritt | Technological change | Systemtransformation | Economic transition |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011440979