Information technology use in retail chains : impact on the standardisation of pricing and promotion strategies and performance
Fumikazu Morimura, Yuji Sakagawa
| Year of publication: |
November 2018
|
|---|---|
| Authors: | Morimura, Fumikazu ; Sakagawa, Yuji |
| Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 45.2018, p. 81-91
|
| Subject: | Retail chain | Information technology use | Pricing strategy | Promotion strategy | Standardisation | Informationstechnik | Information technology | Preismanagement | Handelskette | Standardisierung | Standardization | Einzelhandel | Retail trade | Verkaufsförderung | Sales promotion | Lieferkette | Supply chain |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jretconser.2018.08.009 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011929888