INFORMATION TECHNOLOGY USE PATTERNS: EVIDENCE FROM ALBANIAN ENTREPRENEURS

This paper examines the level of IT usage by companies in the Albanian commercial centers. The paper provides an discussion of the relevant literature on the importance of adapting information technology (IT) by entrepreneurships in a given country. Specific application to some specific businesses are provided. The paper examines large firms because of their increasing presence in the economy, their vital role in rural development and their importance to the country's economic, social and general welfare. The paper identifies the main reasons for entrepreneurships use of IT. The paper identifies an important issue considering growth trends of the domestic market and relationships with other non-Albanian companies, that have already applied IT solutions. The paper identifies efficiency and effectiveness levels of Albanian companies and the impact of customer demands for service quality.