Informational challenges in omnichannel marketing : remedies and future research
Tony Haitao Cui, Anindya Ghose, Hanna Halaburda, Raghuram Iyengar, Koen Pauwels, S. Sriram, Catherine Tucker, and Sriraman Venkataraman
| Year of publication: |
2021
|
|---|---|
| Authors: | Cui, Tony Haitao ; Ghose, Anindya ; Hałaburda, Hanna ; Iyengar, Radha ; Pauwels, Koen ; Sriram, S. ; Tucker, Catherine ; Venkataraman, Sriraman |
| Published in: |
Journal of marketing. - Thousand Oaks, CA : Sage Publishing, ISSN 1547-7185, ZDB-ID 2052318-X. - Vol. 85.2021, 1, p. 103-120
|
| Subject: | attribution | blockchain | machine learning | omnichannel | privacy | Künstliche Intelligenz | Artificial intelligence | Datenschutz | Data protection | Blockchain | Multikanalvertrieb | Multichannel strategy |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1177/0022242920968810 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012391428