Informationspräsentation in Marketing-decision-support-Systemen : Möglichkeiten und Grenzen der Informationsvisualisierung
Bernd-Arthur Scheed
| Year of publication: |
2000
|
|---|---|
| Authors: | Scheed, Bernd |
| Publisher: |
München : CS Press |
| Subject: | IT-gestütztes Marketing | Computer-assisted marketing | Management-Informationssystem | Management information system | Deskriptive Statistik | Descriptive statistics | Arzneimittelmarkt | Pharmaceutical market | Theorie | Theory | Deutschland | Germany | Visualisierung | Visualization | Marketinginformationssystem | Information |
| Extent: | [ca. 346] S. in getr. Zählung Ill, graph. Darst 21 cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Hochschulschrift ; Thesis |
| Language: | German |
| Thesis: | Zugl.: Eichstätt, Kath. Univ., Diss, 2000 |
| ISBN: | 3-931757-74-9 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001522057