Informationssysteme als Fokus zur Rationalitätssicherung des Marketing-Controlling : theoretische Ansätze und praktischer Bezug
Ivan Barjasic
| Year of publication: |
2010
|
|---|---|
| Authors: | Barjasic, Ivan |
| Publisher: |
Norderstedt : Books on Demand |
| Subject: | Marketing | Online-Marketing | Internet marketing | Controlling | Management control | Controlling-Informationssystem | Management control system |
| Description of contents: | Table of Contents [gbv.de] ; Description [deposit.dnb.de] |
| Extent: | 106 S. graph. Darst. 297 mm x 210 mm, 346 gr. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | German |
| Notes: | Literaturverz. S. 94 - 105 |
| ISBN: | 978-3-8391-8736-4 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10008799096