Informative Brand Advertising and Pricing Strategies in Internet Markets with Heterogeneous Consumer Search
| Year of publication: |
2012
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|---|---|
| Authors: | McDonald, Stephen ; Wren, Colin |
| Published in: |
International journal of the economics of business. - Abingdon, Oxfordshire : Routledge, ISSN 0962-1369, ZDB-ID 11969532. - Vol. 19.2012, 1 (1.2.), p. 103-118
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