Informing a new business-to-business relationship:: Corporate identity and the emergence of a relationship identity
| Year of publication: |
2012
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|---|---|
| Authors: | Simões, Cláudia ; Mason, Katy J. |
| Published in: |
European journal of marketing : EJM. - Bradford : Emerald, ISSN 0309-0566, ZDB-ID 189982x. - Vol. 46.2012, 5 (25.5.), p. 684-712
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