Ingredient branding and feedback effects : the impact of product outcomes, initial parent brand strength asymmetry, and parent brand role
Jeffrey P. Radighieri; Babu John Mariadoss; Yany Grégoire; Jean L. Johnson
| Year of publication: |
2014
|
|---|---|
| Authors: | Radighieri, Jeffrey P. ; Mariadoss, Babu John ; Grégoire, Yany ; Johnson, Jean L. |
| Published in: |
Marketing letters : a journal of research in marketing. - Dordrecht [u.a.] : Springer, ISSN 0923-0645, ZDB-ID 1031012-5. - Vol. 25.2014, 2, p. 123-138
|
| Subject: | Ingredient branding | Brand alliance | Feedback | Brand failure | Associations | Markenführung | Brand management | Markenimage | Brand image | Markenartikel | Brand | Konsumentenverhalten | Consumer behaviour | Markentransfer | Brand extension |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010367219