Initial relationship development in new business ventures
Antonella La Rocca; David Ford; Ivan Snehota
| Year of publication: |
2013
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|---|---|
| Authors: | La Rocca, Antonella ; Ford, David ; Snehota, Ivan |
| Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 120124-4. - Vol. 42.2013, 7, p. 1025-1032
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| Subject: | New business ventures | Customer relationships | Business-to-business | Interaction | Marketing function | Beziehungsmarketing | Relationship marketing | Unternehmensgründung | Business start-up | Lieferantenmanagement | Supplier relationship management | B-to-B-Marketing | Business-to-business marketing | Entrepreneurship | Entrepreneurship approach | Marketingmanagement | Marketing management | KMU | SME |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010223473