Initiating service encounter-based innovation by word-of-business
Year of publication: |
2015
|
---|---|
Authors: | Mattsson, Jan |
Published in: |
The journal of business & industrial marketing. - Bingley : Emerald Publishing Limited, ISSN 0885-8624, ZDB-ID 649550-3. - Vol. 30.2015, 7, p. 880-888
|
Subject: | Case studies | Innovation | Cognition | Empirical study | Business-to-business marketing | B-to-B-Marketing | Innovationsmanagement | Innovation management | Kognition |
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