Initiation, marketing and branding of smart city projects : a study of decision processes
Rohini Vijaygopal, Roger Bennett and Sharmila Savani
| Year of publication: |
2023
|
|---|---|
| Authors: | Vijaygopal, Rohini ; Bennett, Roger ; Savani, Sharmila |
| Published in: |
Journal of marketing management : JMM ; journal of the Academy of Marketing. - Abingdon [u.a.] : Routledge, Taylor & Francis Group, ISSN 1472-1376, ZDB-ID 2067949-X. - Vol. 39.2023, 17/18, p. 1833-1861
|
| Subject: | argumentative discourse analysis | new project development | Smart cities | storytelling | World Café | Stadtentwicklung | Urban development | Markenführung | Brand management | Smart City | Smart city | Narrative Methode | Narrative method | Diskurstheorie | Discourse theory | Projektmanagement | Project management | Stadtmarketing | City marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/0267257X.2023.2172448 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014450146