Innovating analytics : word of mouth index - use the next generation of net promoter to increase sales and drive results
Larry Freed
| Year of publication: |
c 2013
|
|---|---|
| Authors: | Freed, Larry |
| Publisher: |
Hoboken, NJ : John Wiley & Sons, Inc |
| Subject: | Virales Marketing | Viral marketing | Online-Marketing | Internet marketing | Kundenbindung | Customer retention | Kundenzufriedenheit | Customer satisfaction | Messung | Measurement |
| Description of contents: | Table of Contents [gbv.de] ; Description [swbplus.bsz-bw.de] |
| Extent: | V, 282 S. graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Ratgeber ; Guidebook |
| Language: | English |
| Notes: | Includes index |
| ISBN: | 978-1-118-77948-4 ; 1-118-77948-7 ; 978-1-118-77949-1 ; 978-1-118-77950-7 ; 978-1-118-77949-1 ; 978-1-118-77950-7 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10010204386