Innovating and diffusing Internet commerce through user engagement : an empirical study of massively multiplayer online games
Chia-Liang Hung
| Year of publication: |
2019
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|---|---|
| Authors: | Hung, Chia-Liang |
| Published in: |
Innovation: organization & management : IOM. - Abingdon, Oxon : Routledge, Taylor & Francis, ISSN 2204-0226, ZDB-ID 2180355-9. - Vol. 21.2019, 2, p. 317-335
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| Subject: | customer engagement | diffusion | innovation | online game | versioning | word-of-mouth | Innovationsdiffusion | Innovation diffusion | Computerspiel | Video game | Internet | Virales Marketing | Viral marketing | Social Web | Social web | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing | Kundenintegration | Customer integration | Innovation | Online-Handel | Online retailing | Electronic Commerce | E-commerce | Online-Marketing | Internet marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/14479338.2018.1532295 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012258012