Innovating new B2B business through big data : key challenges faced
Tuija Rantala, Katariina Palomäki and Katri Valkokari
| Year of publication: |
2020
|
|---|---|
| Authors: | Rantala, Tuija ; Palomäki, Katariina ; Valkokari, Katri |
| Published in: |
Managing digital open innovation. - Singapore : World Scientific, ISBN 978-981-12-1922-1. - 2020, p. 231-253
|
| Subject: | Big data | wide data | data-based business | data-driven business | business-to-business (B2B) | challenges | challenge and opportunity taxonomy | data business strategy | value of data | data process | operating management | business development | strategy | decision making | data ownership | Big Data | B-to-B-Marketing | Business-to-business marketing | Informationsmanagement | Information management | Lieferantenmanagement | Supplier relationship management | Strategisches Management | Strategic management | Prozessmanagement | Business process management | Electronic Commerce | E-commerce |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012250397