Innovatioin and cause-related marketing success : a conceptual framework and proposotions
Michael Christofi and Erasmia Leonidou, Demetris Vrontis, Phillip Kitchen and Ioanna Papasolomou
| Year of publication: |
2015
|
|---|---|
| Authors: | Christofi, Michael ; Leonidou, Erasmia ; Vrontis, Demetris ; Kitchen, Phillip ; Papasolomou, Ioanna |
| Published in: |
The journal of services marketing. - Bingley : Emerald Group Publishing Limited, ISSN 0887-6045, ZDB-ID 1027140-5. - Vol. 29.2015, 5, p. 354-366
|
| Subject: | Innovation | Brand innovativeness | Cause marketing | Cause-Related Marketing | Cause-related marketing | Markenführung | Brand management | Marketingmanagement | Marketing management | Innovationsmanagement | Innovation management | Erfolgsfaktor | Success factor | Markenimage | Brand image |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011387781