Innovation aesthetics : the relationship between category cues, categorization certainty, and newness perceptions
Miranda R. Goode, Darren W. Dahl, and C. Page Moreau
| Year of publication: |
2013
|
|---|---|
| Authors: | Goode, Miranda R. ; Dahl, Darren W. ; Moreau, C. Page |
| Published in: |
The journal of product innovation management : an international publication of the Product Development & Management Association. - Oxford : Blackwell Publishing, ISSN 0737-6782, ZDB-ID 722136-8. - Vol. 30.2013, 2, p. 192-208
|
| Subject: | Produktgestaltung | Product design | Ästhetik | Aesthetics | Produktentwicklung | New product development | Erwartungswert | Expected value | Konsumentenverhalten | Consumer behaviour | Experiment |
| Extent: | Ill., graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009723196