Innovation analytics and digital innovation experimentation : the rise of research-driven online review platforms
Marcello M. Mariani, Satish Nambisan
| Year of publication: |
2021
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|---|---|
| Authors: | Mariani, Marcello M. ; Nambisan, Satish |
| Published in: |
Technological forecasting & social change : an international journal. - Amsterdam : Elsevier, ISSN 0040-1625, ZDB-ID 280700-2. - Vol. 172.2021, p. 1-15
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| Subject: | Big data analytics | Digital innovation experimentation | Entrepreneurship | Innovation analytics | Online review platforms | Big Data | Big data | Innovation | Digitalisierung | Digitization | Social Web | Social web | Online-Handel | Online retailing | Innovationsmanagement | Innovation management | Digitale Plattform | Digital platform | Online-Marketing | Internet marketing | Electronic Commerce | E-commerce | Data Mining | Data mining | Virales Marketing | Viral marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.techfore.2021.121009 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013174436