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Management kreativitätsintensiver Prozesse : Theorien, Methoden, Software und deren Anwendung in der Fernsehindustrie
Becker, Jörg, (2012)
Managing creativity and competitive advantage in SMEs: examining creative, new media firms
Banks, Mark, (2003)
Why media managers are not interested in media management : and what we could do about it
Küng, Lucy, (2010)
Why is media management research so difficult - and what can scholars do to overcome the field's intrinsic challenges?
Küng, Lucy, (2016)
Strategic management in the media : theory to practice
Küng, Lucy, (2024)