Innovation and performance outcomes of market information collection efforts: The role of top management team involvement
| Year of publication: |
2010
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|---|---|
| Authors: | Wilken, Robert ; Cornelißen, Markus ; Backhaus, Klaus ; Schmitz, Christian |
| Published in: |
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy. - Amsterdam : Elsevier, ISSN 0167-8116, ZDB-ID 6226917. - Vol. 27.2010, 1, p. 33-44
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