Innovation as a key to strengthen the effect of relationship benefits on loyalty in retailing
Maria-Eugenia Ruiz-Molina, Irene Gil-Saura and David Servera-Francés
| Year of publication: |
2017
|
|---|---|
| Authors: | Ruiz-Molina, Maria-Eugenia ; Gil Saura, Irene ; Servera-Francés, David |
| Published in: |
The journal of services marketing. - Bingley : Emerald Group Publishing Limited, ISSN 0887-6045, ZDB-ID 1027140-5. - Vol. 31.2017, 2, p. 131-141
|
| Subject: | Loyalty | Relationship benefits | Relationship innovation | Retailing innovation | Beziehungsmarketing | Relationship marketing | Innovation | Einzelhandel | Retail trade | Lieferantenmanagement | Supplier relationship management | Vertrauen | Confidence |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/JSM-12-2015-0387 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011654602