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Innovation as a socio-political process: An empirical analysis of influence behavior among new product managers
Maute, Manfred F., (1994)
Behavioral processes in innovation : the effect of target, influence methods, and communication style on influence effectiveness
Maute, Manfred F., (1988)
The Effect of Attribute Qualities on Consumer Decision Making: A Causal Model of External Information Search
Maute, Manfred F., (1991)