Innovation as an ongoing process : Developing creative capabilities

Purpose – This paper aims to review the latest management developments across the globe and to pinpoint practical implications from cutting-edge research and case studies. Design/methodology/approach – This briefing is prepared by an independent writer who adds his own impartial comments and places the articles in context. Findings – The impact of innovation is greater when it is regarded as a continuous process rather than a series of discrete events. Senior leaders need to drive creative endeavors which should be proactive in nature and have a longer-term orientation. Collaborative relationships both internally and externally play a significant part in helping organizations to develop a range of innovation capabilities which can enable them to sustain competitiveness. Practical implications – This study provides strategic insights and practical thinking that have influenced some of the world’s leading organizations. Originality/value – The briefing saves busy executives and researchers’ hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and an easy-to digest format.