INNOVATION CAPITAL – A POSSIBLE APPROACH IN EVALUATION THE INTANGIBLES ASSETS

In an era of knowledge are many aspects to operating a successful business, things like hard work and perseverance are fairly obvious but other less tangible resources like creativity and innovation are also paramount to the long-term success of most modern organizations. Over the last few years many companies have begun looking beyond the traditional idea of what makes a company innovative and have started to explore a kind of mix and match approach to applying various creative methodologies within their organizations in the attempt to inspire innovation.The aim of the paper is is twofold. Firstly is presents a new evaluation model of innovation capital. Secondly, the proposed model is tested and validated in a company. This model helps managers to focus their attention on the increase of the value of innovation–related intangibles assets.